Philippines Tourism Chief: Courting Digital Nomads and Growth Beyond China

By targeting digital nomads and Muslim-friendly travelers, the Philippines is reshaping its tourism strategy to focus on longer, more meaningful stays.

Christina Garcia Frasco, tourism secretary of the Philippines, discussed the country's strategy to attract more long-term visitors at the recent Skift Asia Forum in Bangkok.

Work is underway to improve the Philippines' infrastructure, and Frasco believes the country has advantages in attracting digital nomads, including the widespread use of English.

Frasco also addressed the Philippines' growing efforts to target markets beyond China and the competition with other Southeast Asian destinations durin