Don’t Count Out Google Travel Search – Booking.com Still Sees Gains

The long-term attractiveness of Google Search is still an open question. Booking and others have long looked to diversify their marketing channels, and now they are starting to have real choices.

Think AI will kill Google travel search? It hasn't happened yet.

Booking Holdings Chief Financial Officer Ewout Steenbergen said the company's ads in Google continue to perform — even as Booking diversifies its favored marketing platforms.

"Google clicks continue to hold up quite well," Steenbergen told analysts earlier this week during Booking's second quarter earnings call. He said clicks are growing when Booking places ads in Google for its core accommodations business.

"So we don't see a decline in that yet," he said.