Prime Day ends tonight: Get live updates on last-minute deals

Prime Day 2025 is almost over. This year, instead of 48 hours of non-stop shopping action, Prime members had 96 hours to smash that "Add To Cart" button and put Amazon's free return policy to the test. However, we're fast approaching the final hours of the sale.

Prime Day 2025 ends at midnight on Friday, July 11, and we're still providing live updates as we approach the finish line. And don't forget to check out our full guide to the best Prime Day deals.

For a few more hours, the Mashable team is fully caffeinated and ready to bring you all of the top last-minute deals, the latest Prime Day news, details on competitor sales, and stock alerts. From record-low prices on flagship products from Amazon, Sony, and Samsung, to under-the-radar finds from our tech reporters, you'll find the biggest highlights of the sale right here.

In the closing hours of Prime Day, we're highlighting one headphones deal in particular: This offer from Amazon and Sony on the XM5 Noise-Cancelling Headphones. The famous noise-cancellers are now $248, over $200 off their full price.

Yes, the brand-new XM6 headphones are also on sale (with a puny 5% discount), but the previous-gen model has 95% of the same features. And did we mention that they're 38% off for a few more hours?

Prime Day ends in approximately seven hours, and there are still plenty of great deals to shop. Our experts pulled together the best deals across top categories.

• 175+ best Prime Day deals: We found last-chance offers on Apple, Yeti, and Samsung — score over 60% off

• The 27 last-chance Prime Day tech deals I recommend as a tech editor: Save on Beats, Dyson, Kindle & Samsung

• Get 3 books for the price of 2, plus more of the best Prime Day book deals still live on the last day

• Last chance to grab Prime Day Apple deals: We found 19 record-low prices on AirPods, iPads, and Apple Watches

• Amazon device deals typically end right when Prime Day does. Shop our top picks while you still can.

• My favorite robot vacuums are still on sale for Prime Day: Save on Roomba, Shark, and Roborock

• I found the best Lego deals this Prime Day: Last chance to shop Star Wars, Marvel, Disney, and more

Amazon runs two big Prime member-exclusive sales each year. The first is Prime Day, which is what's happening now. It falls in the summer, and historically has been a two-day event. This year, Prime Day is running for four full days. The second Prime Day sale of the year typically falls in October and is called Prime Big Deal Days. Amazon also runs an annual spring sale that is open to everyone (aka, not Prime-exclusive).

Our resident laptop tester hand-picked this gaming laptop deal, just for you:

What makes this offer exciting? Mashable Senior Shopping Reporter Haley Henschel says, "This is the cheapest RTX 50 series gaming laptop I've been able to find in stock anywhere. For comparison's sake, Amazon's cheapest RTX 50 series gaming laptop is the Asus ROG Strix G16 for $1,274.99. That model has the same processor/storage/graphics card as the Best Buy model, but half the RAM."

We know some folks don't love shopping at a gargantuan retailer like Amazon. So, if you want to support smaller businesses on Prime Day, we have two recommendations for you:

1. The entire internet is on sale: Most brands offer sales during Prime Day week, so shop directly at your favorite brands to score limited-time deals.

2. Check Amazon's Prime Day Small Business Hub for offers from indie brands like Truff, Starface, Native Pet, and Blueland.

Amazon isn't the only company hosting a big event this week. We've also been covering the Samsung Unpacked event, where the Korean company debuted its new foldable smartphones. Now, Amazon has dropped prices even further for its remaining inventory of Samsung Galaxy S25 AI smartphones. We don't expect to see replacements for Samsung's flagship line until later this year or 2026, making this a smart time to buy.

Prime Day 2025 features great discounts on a wide range of items, but what are shoppers actually buying? We can point you in the direction of big discounts and record-low prices, but the customer is always right. If people aren't buying, something simply isn't right.

So to help you gain a better understanding of what is actually flying off the shelves during a busy shopping event like Prime Day, we're lining up the best sellers as we approach the end of the sale. Unsurprisingly, some of our top picks for the best Prime Day deals made the cut, but there might be a surprise or two in there.

Here are Mashable's best-selling products from Prime Day 2025.

This year, Amazon is treating us to the longest Prime Day ever. Rather than the standard 48 hour event, Amazon extended the sale to four days. Sadly, we're in the final day of the sale, but there are still tons of deals worth shopping. A standout highlight of Prime Day 2025 is LifeStraw, and during the last day of the sale, you can save up to 46% on water filtration.

Get this deal here.

Prime Day is approaching its final hours, and that means the best deals will vanish before our eyes. There's no need to panic, because we still have plenty of time to stock up on the essentials. And by essentials, I'm talking about Apple AirTags.

The latest deal on a four-pack of Apple AirTags is not a record-low price, but it's close to that level and the best price we've seen in months. As of July 11, you can score a four-pack of Apple AirTags for $64.99. That's a 34% discount and close to the lowest-ever price of $64.49. So unless you're willing to wait until Black Friday, we recommend stocking up at this low price. It works out at less than $17 per AirTag.

Prime Day is coming through with some amazing deals this year, including record-low prices on things like AirPods, MacBooks, and yes, robot vacuums.

We've gone through absolutely everything on sale and hand-picked the very best robot vacuum deals on offer, so you can save some time and head directly to where the real value is. Alternatively, you could save even more time by simply shopping for our expert's favorite robot vacuum of 2025. It is down to its record-low price, after all.

Prime Day deals are entering their final day, which is great news for people who write about them.

Look, I love a record-low price as much as the next Shopping Editor, but enough is enough. The deals this year have honestly been really good. That's good news for everyone involved. But Prime Day is a four-day event this year, so there's only so much I can give. So for one final time, I'm going to recommend that you check out the lowest-ever price on Apple AirPods 4.

Prime Day is coming to an end, which means most of the best deals will also disappear. We've been treated to low prices on popular categories like AirPods, MacBooks, fitness trackers, and so much more over the last few days. It's going to be tough to say goodbye to all the savings, but before that point of no return, you can still score some great discounts.

I have been surprised by the standard of deals this year, particularly when it comes to Apple. The deals have been wild, with record-low prices across the board. Picking favorites in most category has been tricky, but the choice has been clear when it comes to MacBooks: the latest in the MacBook Air range is on sale for $849 at Amazon. The discount applies to all colors, so you can choose from starlight, midnight, silver, and sky blue.

An emergency power station is always good to have on hand. Don't have one? This Prime Day discount may be what sways you to be prepared, because as of July 11, you can save $700 on this impressive model.

In the Prime Day sales, the BLUETTI Elite 100 V2 is now just $399, down from $1,099. It's a powerful-but-compact portable power station with a 1024Wh capacity and 1800W AC output (2700W surge), allowing you to power up to 11 devices at the same time. It's perfect for laptops, mini-fridges, and other outdoor essentials needed for camping, road trips, or blackout at home.

Amazon is running a buy three for the price of two deal on books, movies, and music. Just add three eligible items to your cart, check out, and the discount will automatically apply.

An eagle-eyed Mashable reporter noticed that the Kindle Essentials Bundle, which comes with the newest edition of the Kindle, has dropped $13 from its original sale price. You can now save $53 on this popular deal.

Amazon Prime Day deals aren’t just for flashy gadgets and 4K TVs — they’re also perfect for levelling up your everyday comfort. In this case, the bladeless Dyson Cool AM07 Tower Fan, now down to $239.99 — its lowest price in months, according to camelcamelcamel. That's a solid 35% off for Prime members.

Get this deal here.

You read that right. MacBooks are down in price again:

• Apple MacBook Air, 13-inch (M4, 24GB RAM, 512GB SSD) — $1,247 $1,399 (save $152) — $2 cheaper

• Apple MacBook Pro, 14-inch (M4 Pro, 24GB RAM, 512GB SSD) — $1,787.50 $1,999 (save $211.50) — $11.50 cheaper

• Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,234 $2,499 (save $265) — $15 cheaper

• Apple MacBook Pro, 16-inch (M4 Pro, 48GB RAM, 512GB SSD) — $2,587.50 $2,899 (save $311.50) — $11.50 cheaper

• Apple MacBook Pro, 16-inch (M4 Max, 48GB RAM, 1TB SSD) — $3,557.50 $3,999 (save $441.50) — $38.49 cheaper

Prime Day deals are still going strong, and the discounts this year are on another level. There are plenty of deals to be had across the new four-day event, but we can't help but spotlight this latest deal on the Apple AirPods 4 with ANC, now at their lowest-ever price.

As of July 10, you can buy these AirPods for $119. But if you're not fussed on noise cancellation, you can get the standard AirPods 4 for under $100.

Read more here.

Prime Day is into its third day, with tons of tech deals and discounts at your fingertips. This includes the sought-after Oura Ring 4. The fitness tracker is on sale right now for $296.65. That's 15% off the list price — and the best price we've ever seen.

The smart ring tracks sleep, activity, and stress levels and can be synced to compatible iOS and Android apps.

Get this deal here.

The popular Renpho smart scale measures 13 body measurements, including weight, muscle mass, and metabolic age. It's on sale for only $20 this Prime Day.

Add an extra layer of security to your vehicle with a front and rear dash cam. The Vantrue E2 dash cam is on sale for $149.59, which is a savings of 32%.

Prime Day is one of my favorite times to stock up on stuff I was going to buy anyway. I always buy cleaning supplies and other household essentials during the sales event — because if I'm going to spend my money on boring necessities, I'm going to make sure I get a little discount. Right now, you can save up to 30% on everyday essentials like dish soap, laundry detergent, trash bags, surface cleaners, and more at Amazon.

Every Prime Day and Black Friday, I wait to see if Yankee Candles are going to go on sale, and I'm always thrilled when they do. Sometimes, they sell out within an hour, so I'm very glad to report that there are still some Yankee Candles on sale on day two of Prime Day. I personally picked up my all-time favorite scent, Pink Sands.

We've found a genuinely jaw-dropping Prime Day deal that lets you bundle the Shark CryoGlow LED face mask and the Shark FlexFusion hair dryer for $499.99. Buying them separately at full price would cost you $699.98, so this is a great deal on two products that our beauty reviewers love.

One thing we love about a week-long Prime Day? When deals just keep getting better.

This LG laptop has a new Intel Core Ultra Series 2 processor and a healthy amount of ram/storage. And as of day two, its price has dropped by another $15, even beating LG's own price by $15.

Prime Day 2025 has delivered discounts on Apple AirPods 4 ($99) and Apple AirPods Pro 2 ($149). According to camelcamelcamel, that's the lowest-ever price for the Apple AirPods 4. And the same goes for the Apple AirPods Pro 2. So how are you supposed to pick?

In our roundup of the best AirPods to buy, Mashable's Apple expert Bethany Allard writes that the Apple Airpods Pro 2 offer "well-rounded sound, impressive active noise cancellation, plenty of portability, and a price that (if you catch it at the right time) doesn't exceed $200." Well that time has come, folks.

We asked Bethany Allard to compare these Prime Day deals: "The short version of this matchup: if you want active noise cancellation, grab the AirPods Pro. The longer version: the AirPods Pro drop down less frequently than the AirPods 4, making it a better deal to grab when you spot it. They’re also an all around better pair of earbuds, with ANC, four sizes of silicone ear tips for a more secure fit, and an additional hour of listening time per charge (even with ANC). If you’re between these two deals, I recommend going with the Pros."

We weren't sure what to expect from Prime Day, but when it comes to Apple deals, it has been amazing. We've been treated to record-low prices on AirPods, MacBooks, Apple Watches, and so much more. And to keep all of these discounted items safe and secure, you should consider an Apple AirTag.

As of July 9, the Apple AirTag is on sale for $19.99 on Prime Day. That's 31% off the list price, and less than $1 off the record-low price. And if you want to pick up more than one AirTag at a heavily discounted rate, the four-pack of Apple AirTags is $64.99 for Prime Day. That works out at less than $17 per Airtag.

We didn't think it could get any better, but then it did.

On the first day of Prime Day, the Samsung Galaxy Watch 7 was listed for $199.99. That was the lowest price we had ever seen at Amazon, but not anymore. As of July 9, The Samsung Galaxy Watch 7 is on sale for a record-low price of $189.99 this Prime Day, down from $329.99.

It's almost like a new model is being prepared for launch. We don't know whether or not a new edition is set for release, but Samsung Galaxy Unpacked is taking place on July 9. You be the judge.

Here's a Prime Day deal that will send VR fans bananas: A king kong-sized discount on the 128GB Meta Quest 3S, which comes with Gorilla Tag plus a three-month trial of Meta Horizon+. It's a whole lotta fun at the lowest-ever price for this particular bundle.

The 128GB Meta Quest 3S + Gorilla Tag combo is now just $249 — a 17% discount on the usual list price of $299.99. That's an overall saving of $50.

We're already a day into Prime Day madness, and, thanks to this year's extended event, we still have three days to save. You'll find discounts on almost everything, but we really love this deal on the MacBook Air 13-inch.

As of July 9, the latest in the MacBook Air range is on sale for $849 at Amazon. The discount applies to all colors, so you can choose from starlight, midnight, silver, and sky blue.

We're wrapping up day one of Prime Day, but don't forget, it's a four-day event. You still have plenty of time to score awesome deals from Amazon. Prime Day officially ends at 2:59 a.m. ET on Saturday, July 12, aka 11:59 p.m. PT on Friday, July 11. (And we might even see some deals lingering past the official end time.)

Our favorite Samsung The Frame dupe, the Hisense CanvasTV, got a really sweet discount for Prime Day. Normally $999.99, the 55-inch 4K TV is on sale for $688.99. It's a relatively budget-friendly art TV with a user-friendly Google TV interface.

Sure, we love buying stuff on Prime Day, but it's also a great time to stock up on less obvious deals. Amazon has gift cards up to 20% off during Prime Day. The top deals include:

• Adidas — save $10 when you spend $50

• Bath & Body Works — save $10 when you spend $50

• Chili's — get $10 credit on $50 with code WZB9TBFM3ZX2

• Chipotle — get $10 credit on $50 with code PQPMA8VNOB7J

• Fandango — save $10 when you spend $50

• Google Play — get $10 promo credit on $100 with code GOOGLEPLAY

• Lyft — save $20 when you spend $100

• Netflix — get $5 promo credit on $50 or more with code NETFLIX

• Regal — save $10 when you spend $50

• Uber — save $15 when you spend $100

• Zift Zillions — save $15 when you spend $100

If you just bought a Kindle on Prime Day or were already the proud owner of an e-reader, don't pass up this Prime Day subscription deal: Prime members get three free months of Kindle Unlimited, which works out to about $36 in savings.

The first time I saw Sony's butter yellow WH-CH520 headphones, I knew I had to have them. They're so stinkin' adorable. My only issue is that I test headphones for a living, so I really don't need another pair. But now that they're on sale for only $38, I can absolutely justify the purchase.

The Switch 2 has finally landed at Amazon on day one of Prime Day. However, it's available by invite only. Head to Amazon to request an invitation to purchase the Switch 2 + Mario Kart World bundle for $499.99.

Since Prime Day 2025 lasts for four days, Amazon has to find ways to keep things interesting this year. Not only will Amazon be dropping new deals throughout the event, but some of the most-coveted doorbuster-style deals will only be available for a limited time.

Case in point: You can get the Sony Bravia A95K Series 65-inch OLED TV for 57% less than the full retail price, or $1,498. That's actually a darn good price for a flagship OLED TV, but there's a catch. This deal is only available for day one of Prime Day 2025, so place your order today or risk serious FOMO.

Credit: Apple / Mashable Photo Composite

We used to get excited about $99 AirPods. There's just something about the phrase "$99 AirPods" that sounds right. But for Prime Day 2025, can we interest you in $89 AirPods?

That's right, the base model of Apple's wireless earbuds (the model without ANC) have hit a new record price. While we recommend the Pro model for most people, if you're the type of person who loses their earbuds semi-regularly, the base model is simply safer. So, before they go the way of the $399 AirPods Max Headphones, pick up these buds while they're still in stock at Amazon (and Walmart).

As of July 8, the Samsung Galaxy Buds 3 Pro are down to just $166.24 over Prime Day. That's their lowest price on record. And if you're not a Prime member, you can still get them for $174.99 on Prime Day.

Samsung's Galaxy Buds 3 Pro lean heavily into AI. They also feature adaptive noise cancellation that can filter out distractions when it's time to focus, or let in ambient sounds and voices when you need to stay in touch with your surroundings. Their adaptive equalizer feature also auto-adjusts your audio in real time based on your fit.

Prime Day 2025 has delivered discounts on the 11-inch iPad ($279) and iPad mini ($379). According to camelcamelcamel, that's the lowest-ever price for the iPad mini. On the other hand, the 11-inch iPad has previously been available for less (but not by a lot). So does that make the iPad mini the superior deal on Prime Day?

It's not quite that simple, so we asked Mashable's Apple expert for guidance: "If you’re just using an iPad to watch shows, videos, and use the apps you would on your phone with a bigger display, in all honestly the 11-inch iPad will more than have you covered. However, you don’t necessarily need to grab it during Prime Day if you see it at $299 — in the past three months, the price tracker camelcamelcamel shows that it’s only wavered from that price a handful of times. The iPad mini, on the other hand, drops down to $399 a little less often. It’s also our favorite iPad for reading due to its size, so if you anticipate regularly using the tablet as an e-reader, it’s worth springing the extra $100."

Read more here.

Apple has been the star of the show so far, with record-low prices appearing in our rundown of the best Apple deals, iPad deals, tablet deals, and deals on everything else. But what about Samsung? Do not fear, Android devotees. The Samsung deals are coming in hot.

As of July 8, Samsung Galaxy S25+ (256GB) is on sale for $699.99 this Prime Day. That's down from the list price of $999.99 and the record-low price at Amazon. It simply doesn't get any better than this.

Another record-low price? As of July 8, the Samsung Galaxy Watch 7 is on at Amazon for $199.99, marked down from the list price of $329.99. That's a 39% discount and the lowest price we've ever seen at Amazon. Read more here.

The 11-inch Apple iPad is on sale for $279.99 this Prime Day, saving you $69.01 on list price. Our Apple expert hand-picked this deal as one of the best to drop on Prime Day. But the catch is that only the yellow model is available at this record-low price, with stock vanishing on the other models. You're going to need to act fast to secure this low price.

The Apple iPad mini (A17 Pro) is down to a new record-low price for Prime Day. Get this popular model for just $379, down from $499.

Grab the newly released Sony WH-1000XM6 headphones at Amazon for $428 on Prime Day 2025. It's the flagship headphones' first price drop since hitting the market in May. Read more about this deal here.

Did the biggest pair of Prime Day 2025 deals just drop? AirPods 4 are $89 and AirPods Pro 2 are $149. Those are record-low prices and will be tough to beat.

The Best Buy Black Friday in July sale has officially started, beating Amazon to the punch with AirPods for $99.99 and Samsung The Frame TVs for under $1,000. We often recommend Best Buy over Amazon when shopping for big-ticket items such as gaming laptops and TVs, and the retailer is handily beating Amazon's early Prime Day deals in these categories.

Some of the top Best Buy anti-Prime Day deals to shop on July 7 include:

• Apple AirTag (4-Pack) — $67.99 $99 (save $31.01)

• SteelSeries Arctis Nova 5X — $104.99 $149.99 (save $45)

• SteelSeries Arctis Nova 7X — $149.99 $199.99 (save $50)

• ASUS Chromebook Plus CX14 (Intel Core 3 N355, 8GB RAM, 128GB eMMC) — $279 $429 (save $150)

• Lenovo Yoga 7i 2-in-1, 16-inch (Intel Core Ultra 7 155U, 16GB RAM, 1TB SSD) — $649.99 $1,049.99 (save $400)

• Doorbuster: Samsung 75-inch DU6900 Series 4K TV — $479.99 $649.99 (save $170)

• Samsung 55-inch LS03D The Frame Series QLED 4K TV — $897.99 $1,499.99 (save $602)

• Samsung 65-inch S90D Series OLED 4K TV — $1,199.99 $2,699.99 (save $1,500)

• HP Victus 15 (AMD Ryzen 7 7445HS, Nvidia GeForce RTX 4050, 16GB RAM, 512GB SSD) — $649.99 $899.99 (save $250)

• Alienware 16 Aurora (Intel Core 7 240H, Nvidia GeForce RTX 5060, 32GB RAM, 1TB SDD) — $1,099.99 $1,499.99 (save $400)

• Asus TUF Gaming A16 (AMD Ryzen 9 270, Nvidia GeForce RTX 5070, 32GB RAM, 1TB SSD) — $1,399.99 $1,699.99 (save $300)

• Asus ROG Strix G16 (AMD Ryzen 9 HX, Nvidia GeForce RTX 5070 Ti, 16GB RAM, 1TB SSD) — $1,609.99 $1,999.99 (save $390)

Credit: Walmart / Ian Moore / Mashable Composite

As shopping editors, we're often asked: What should I buy on Prime Day? In truth, virtually the entire internet goes on sale during big shopping events like this, as Amazon's biggest competitors and individual brands also host some of their biggest sales of the year.

Here's the schedule for this year's competing summer sales, often dubbed "anti-Prime Day sales."

Walmart Summer Deals

Just like last year, Walmart is hosting its Walmart Deals event, and it's even longer than the 4-day Prime Day event. The Walmart Deals summer sale will take place from July 8 to 13, with early deals beginning July 7. To take full advantage of the sale, sign up for Walmart+ (yes, there's a free trial).

Target Circle Week

Target recently announced it will host a Circle Week sale from Sunday, July 6 to Saturday, July 12.

The Home Depot

The Home Depot has extended its excellent Fourth of July sale through July 9 this year. Check out our guide to the top savings of the event so far.

Best Buy

This week, Best Buy kicked off its Black Friday in July sale, which runs from July 7 to 13. Best Buy typically matches Amazon prices on most Apple products, but we'll note if Best Buy has the better price on any notable products.

We know a lot of our readers are wondering: Can you see Prime Day deals in advance? It would be a lot easier to add those Sony XM5 headphones to your cart if you were 100 percent sure the new XM6 headphones weren't about to go on sale. Unfortunately, while Amazon does share a deals list in advance with shopping reporters and select partners, the full deals list is not available to the public in advance.

Here at Mashable, we work hard to provide our readers with the best possible deals — and at the best possible time. So, while we can't give away specific deals in advance, we try to point you in the right direction. When we suspect a product will get further price drops, or if it's available at a lower price elsewhere, we'll note this in our coverage.

Lastly, Amazon has provided some information on what types of deals to expect. According to an Amazon blog post, you can expect the following deals during Prime Day 2025:

Tech deals:

• Save up to 40% on TVs from Samsung, Sony, LG, and Hisense

• Save up to 40% on select Anker chargers

• Save up to 40% on select Samsung Chromebooks and 35% on select Samsung tablets

• Save up to 30% on select gaming laptops and PCs

Amazon devices:

• Save 36% to 45% on Echo devices

• Save up to 25% on the Kindle and the Kindle Paperwhite Signature Edition

• Find savings on Amazon device bundles, including Echo speakers, Blink cameras, and Kindle bundles

• Save up to 56% on Amazon Fire tablets

• Save up to 50% on Fire TV Sticks

• Save up to 32% on Fire TVs

Grooming and beauty deals:

• Save up to 40% on products from Philips Sonicare and Waterpik

• Save as much as 30% on premium skin care from brands like Kiehl’s

Prime Day starts promptly at 12:00 a.m. PT on Tuesday, July 8. If you are also math challenged, and also on the east coast, that's 3 a.m. ET on Tuesday. The sale will run through 12:00 a.m. PT on Friday, July 11.

That said, Amazon traditionally releases early deals on its own devices starting about a week in advance of the official Prime start time, as do many other brands. That means you can already shop tons of early Prime Day deals.

In our coverage, we'll note if we expect a product to get additional price drops as the sale progresses. But, in general, if you see a product you like at a good price, don't wait too long — it could always sell out or the deal could end.