Euratlantique in Bordeaux: Le Lieu Chéri wants to relaunch with techno events for 35-55 year olds

The open space on the ground floor of the Jost Hotel, in the new Amédée-Saint-Germain district, is hosting two techno events on Saturday, October 11th and Sunday, October 12th, including one in the afternoon. The goal: to reach fans of 1990s sounds and a slightly more affluent clientele.

Will the Euratlantique sector, whose developers want to make "neither a business district nor a dormitory town," have well-established places to go out? On the right bank of Bordeaux, things seem to be going well for the Bien Public , its 3,000 square meters, its room that can accommodate 900 people and its regular events on Fridays and Saturdays. On the left bank, however, things seem more shaky once you get away from the well-known places like the Rock School Barbey, the Manufacture CDCN and the Meca.

This, while the brand new Amédée-Saint-Germain district seems to have potential around restaurants, shops and an organic market. Lieu Chéri is targeting a 35-55 year-old audience with two techno events on Saturday, October 11 and Sunday, October 12. This space, located on the ground floor of the Jost Hotel, near the Saint-Jean train station and the Citernes, can accommodate 300 people, and has just been equipped with a new events team. “For us, who only arrived in June, it’s like a new opening,” claims Nanfray Lefrais, the artistic director. “When the place opened, there was nothing here, and train station districts are generally quite complicated to develop. So we like to say that this isn’t a hotel, it’s a place where people can sleep, but also eat, dance, meet people…”

By relying on techno veterans for this first clubbing event: Sébastien Bruneau, for the sound and lighting part, and DJ Cristof Salzac, for the musical part, were already in the electronic scene thirty years ago, and they bring another pioneer as headliner for Saturday's evening: Jack from Marseille, forty years mixing house, electro, breakbeats or techno with a widely proven sense of the dancefloor.

And for Sunday, Cristof Salzac will be on the decks with a dual objective: to revive the house techno and synthwave sound of the Chat Bleu, the legendary Bacalan club where he was the resident DJ in the 1990s, and to offer a release in the 3-8 p.m. slot for an adult audience who still love these sounds but can no longer stay out until the early hours. "In Bordeaux, the music offering is important, but there isn't necessarily something for fifty-somethings like us," explains Sébastien Bruneau. "We think this program will meet a need."

"In Bordeaux, there's a lot of music on offer, but there isn't necessarily anything for people in their fifties. We think this program will meet that need."

Clearly, this weekend's two events will serve as a test. "If the public responds, we'll put together a program for the last three weekends of each month," announces Nanfray Lefrais. "The project Sébastien and Cristof are bringing us typically corresponds to the audience we want to reach. Mature people, who like good things and who respect the places they go. People with a little purchasing power too." It remains to be seen if they'll respond...

Saturday , 11pm to 5am. 15 euros. Sunday , 3pm to 8pm, 10 euros. shotgun.live