Women's Tour de France: record audience for France Télévisions

The fourth Tour de France Women's Cycling Championship, won on Sunday, August 3 by Frenchwoman Pauline Ferrand-Prévot (Visma-Lease a Bike), was watched by an average of 2.7 million viewers per stage, its broadcaster, France Télévisions, announced Monday. This audience, which constitutes a "historic record" for this competition, is "more than 500,000 viewers above" the audiences of the three previous editions of the competition, which will be relaunched in 2022, according to a press release from the public group, citing figures from Médiamétrie.

The same is true for the other indicator, audience share (PDA, proportion of viewers who followed the event), which stood at 31.6% on average per stage (there were nine in total).

The last one, on Sunday, was the most watched: it was followed by an average of 4.4 million viewers (with a peak of 7.7 million), or 41.2% of PDA. This is "unprecedented for a stage of the Tour de France Femmes, more than ten points above the previous record" , underlined France Télévisions. On the pay channel Eurosport, this 4th Tour de France Femmes was also "a record edition" , with an average of 117,500 viewers per stage and an audience share of 1.4%.

Overall, 25.7 million viewers watched at least one minute of the 2025 Tour de France Femmes, "the highest since the race began in 2022" , or 7.4 million more viewers than in 2024.

For comparison, 45 million viewers watched at least one minute of the Men's Tour de France, won on July 27 by Slovenian Tadej Pogacar. The most-watched stage was that of July 14, with an average of 5.4 million viewers (49.8% audience share). The peak audience reached 8.7 million viewers on July 27 during the final stage, with the inclusion of the Butte Montmartre before the finish on the Champs-Élysées.