With its new ad, Shein is taking the consumer for an idiot

Sabrina Champenois's post

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Threatened by Trump's tariffs, the Chinese hyper-fast fashion giant is launching a campaign in France that is utterly cynical and plays on the class struggle.

Shein, along with Havas, has been launching a massive advertising campaign since Monday, including posters, press releases, and digital media. (DR)

Obviously, Shein isn't going to give up. At a time when the tax war unleashed by Trump is forcing it to increase the prices of its products distributed in the United States by up to 377%, the Chinese textile giant (like its ultra-fast online commerce co-religionists Temu and AliExpress) is making a predictable reorientation of its offering , particularly towards the European market.

But it faces a major obstacle: its poor reputation. Production of dubious or even toxic quality, working conditions close to slavery, catastrophic environmental damage, non-compliance with personal data laws, unfair competition, encouragement of overconsumption... The list of grievances, regularly

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