With its new issue, LCI wants to play in the big leagues
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It was there before the others, as early as 1994 – practically antiquity in the French audiovisual landscape – but was long relegated to the background in terms of audience. When it moved to free DTT in 2016, La Chaîne info, better known by its acronym LCI, achieved a meager 0.3% market share. Nine years later, progress has been made. Here is LCI at 1.8% – behind CNews (3.2%) and BFM TV (2.7%) but ahead of France Info (0.8%) – with a target of 2% set by the news director of TF1 (its owner), Thierry Thuillier, during a press conference this Thursday, May 15, in the morning.
The target seems realistic when we know that the dice of public television will very soon be re-rolled by a change in numbering that promises to shake up viewers' habits. Like the other news channels
Libération
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