What if you visited a factory during your vacation? Industrial tourism is a hit

The number of visitors to businesses continues to rise, reaching 22 million people in 2024. During the summer, coastal businesses, particularly in the craft and industrial sectors, attract curious visitors.

By Brice Rocher

Tourists who come to visit the Marius Fabre soap factory are interested in "the values of transmission and a job well done," according to Julie Bousquet-Fabre, its president. Marius Fabre Soap Factory

For many, vacations mean going to the beach, disconnecting, and relaxing away from work. However, many tourists decide to take advantage of their vacation to return to their workplace, but this time to visit them.

"A pleasant visit to this family-run Marseille soap factory. The guide is very friendly, takes the time to explain everything and answer all questions," enthuses one internet user in the online Google reviews of the Marius Fabre soap factory in Salon-de-Provence (Bouches-du-Rhône). He continues, with equal enthusiasm: "Lengthening a total of one hour, it was perfectly suited to our two teenagers. It was the sharing of their know-how, not the marketing aspect, that stood out to me during this visit, and that I really enjoyed."

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