The Great Sagas of Industry (4/7). One Group, Two Sites, Three Brands

In 2021, Bertrand Burger, CEO of Burger & Cie, handed over the reins of the group to his two children: Lou for the Booa houses, Paul for Grad and Kordo. The group has always been committed to remaining family-owned: "Listed companies aim to make money in the short term, our group aims to survive in the long term."
After having four brands for a long time, he recently sold Jardipolys (outdoor equipment) to focus on the home.
Grad makes...
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