Jennyfer brand in liquidation, a thousand jobs threatened

By The New Obs with AFP

Published on April 30, 2025 at 6:32 p.m.

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The crisis facing ready-to-wear brands continues. Jennyfer, a brand aimed at young teenage girls, emerged from receivership in 2024 and was finally placed in liquidation on Wednesday, April 30.

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"The explosion in costs, the decline in purchasing power, changes in the textile market and increasingly aggressive international competition have made its economic model untenable," management told AFP, adding that the brand employs 999 people.

"Our deep and sincere thoughts go out to all the teams who have been working hard for years with passion, creativity and commitment," she added. The Bobigny Commercial Court declared the company in liquidation on Wednesday, with operations continuing until May 28.

At that time, potential offers from potential buyers of the brand will be examined. "We hope that the right man will emerge from the woodwork to take over the company," the lawyer for the staff representatives, Stéphane Ducrocq, told AFP.

According to a press release from the CGT Services union on Wednesday, "employees were informed of the situation" this morning. The union deplores the fact that "management, with the complicity of the state, will eliminate 999 jobs at the company."

For the union, the State should have "guaranteed vigilance" following successive redundancy plans. "This violent and brutal announcement plunges employees into a very precarious situation," the union believes.

The brand, founded in 1984, had 220 stores in France and 80 internationally by mid-2024, particularly in Belgium, and claims an annual turnover of around €250 million. Having fallen into receivership in June 2023 due to the "sudden increase in costs combined with galloping inflation" , it announced its exit less than a year ago, announcing "an initial investment of €15 million" and "the arrival of a new shareholder" .

A job protection plan (PSE) had been implemented in the meantime, leading to the elimination of 75 jobs (60 at headquarters and 15 in warehouses) without closing any stores. The company had tried for a time to relaunch itself through a new brand identity, "Don't Call Me Jennyfer" , which did not take off with customers.

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