After Renault, Kering, the new high-intensity challenge for Luca de Meo

Will Luca de Meo finally bring a breath of fresh air that will restore Kering's luster? Having struggled greatly in recent years, particularly with the relaunch of its flagship, Gucci, and its Yves Saint Laurent brand, the world's second-largest luxury brand has clearly demonstrated its desire to open a new chapter. Officially announced Monday evening, Luca de Meo's arrival at the helm of Kering took even the most discerning members of the luxury world by surprise. It is the culmination of a process begun in early 2023 by François-Henri Pinault, the group's current CEO, which had already led to the appointment of Jean-Marc Dupleix and Francesca Bellettini as deputy CEOs. It will result in the separation of the roles of chairman, which he will hold, and chief executive officer, entrusted to Luca de Meo.

The new leader will take office on September 15. He will face many challenges at Kering , as the group has been suffering from the market slowdown for the past two years. After…