Children's Day sales fell 5.2%, although online shopping grew 30%.

Children's Day 2025 left a negative impact on the Argentine toy sector. According to data from the Argentine Chamber of the Toy Industry ( CAIJ ), unit sales fell 5.2% compared to last year , amid a climate marked by cold weather, the holiday, and fewer families visiting physical stores, which still account for 76% of operations. Although e-commerce showed significant growth of 30% and reached 24% of the total, this expansion was not enough to offset the decline in the in-person channel.

Prices reflected a marked difference depending on the point of sale. In local toy stores, the average ticket was around 13,000 pesos , while in large chains it climbed to 38,000 pesos, with a predominance of imported products. This situation is compounded by a problem that concerns the industry: overstocking. Between January and July, toy imports increased 114% in volume and 84% in value, reaching 13,752 tons.

The business chamber also warned about risks to child safety due to the relaxation of controls. The president of the CAIJ, Matías Furió, was categorical in stating that "play should be risk-free. Child safety has constitutional priority in Argentina," and announced that they will prosecute importers who present false documentation to import low-cost merchandise . The alarming fact is that a large portion of toys are arriving in the country at prices under three dollars per kilo, which calls into question their quality and compliance with regulations.

At the same time, the organization announced the creation of the Argentine Toy Observatory, which will be responsible for monitoring compliance with safety standards both in physical stores and on online platforms. Its functions will include awarding the "Safe Toy" seal to products that pass inspections and working with pediatricians to detect emerging risks associated with the use of certain items.

Among the trends favored by children, educational and early childhood toys were in high demand, as is usually the case. Second on the list were stuffed animals with capybaras as their centerpiece. Meanwhile, the trendy collectible "Labubu" was also highly sought after by buyers, and some toy stores sold out.