Yext study: How strongly AI tools influence brand visibility and evaluation
The use of AI tools is increasing worldwide - and trust is also increasing
The use of AI is becoming increasingly important in brand searches. 62 percent of international consumers already rely on corresponding tools in this context. The type of AI application varies significantly between generations.
The platform Yext, specializing in brand visibility, has compiled a report entitled "The Rise of AI Search Archetypes" in collaboration with d
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