AI transformation in agencies: Plan.Net expert Katrin Krall: "With AI, there is no such thing as 100 percent"

At the Serviceplan subsidiary Plan.Net, Katrin Krall is responsible for the development of AI agents. In an interview with HORIZONT, Krall outlines the possible applications and effectiveness of these digital assistants – and warns against the further relocation of European value creation to the USA.
HORIZONT: Soon, new "colleagues" will populate our offices: AI agents. They will employ
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