Dallas Cowboys Cheerleaders Secrets: Money, Diet, Hair & Makeup, More
Whatever happens with the football team on the field this year, the Dallas Cowboys Cheerleaders have plenty of reasons to be proud.
As the 2025 NFL season kicks off Sept. 4 with the Cowboys facing off against the defending Super Bowl champion Philadelphia Eagles, the DCC (who make their season debut when the Cowboys host the New York Giants Sept. 14 at AT&T Stadium) will be jump-splitting to the tune of a landmark 400-percent pay raise.
What since-retired cheerleader Jada McLean called a "life-changing" boost in compensation was revealed in June on the second season of the Netflix docuseries America's Sweethearts.
With the wage bump, McLean told the New York Times, veteran DCC members like herself who made $15 an hour in 2024 could make upward of $75 an hour this season, plus $500 per non-game appearance.
Like McLean, veteran Megan McElany chose to pack up her pompoms after last season. But the 25-year-old—who had a day job as a marketing/recruiting coordinator while she was with the squad—said on the show, "I love the fact that I made change for the girls coming up behind me, even if I don't get the chance to benefit."
Meanwhile, DCC director Kelli Finglass declared she was "very proud" of what the squad accomplished, telling Decider in June, "The entire organization wants to make sure they feel valued."
But while it was no secret that NFL cheerleaders' take-home pay has historically been shockingly paltry considering how darn iconic squads like the DCC are, becoming a member of this hallowed institution has been a goal for countless women deep in the heart of Texas and beyond since its inception in 1961.
And though that has always meant abiding by many rules and meeting exacting standards while pushing their bodies to the limit, the members of this storied sisterhood know what they're signing up for.
"It's physically demanding, mentally tough," Kennedy Hannan, who's back for her second season, told E! News in May, "and just knowing that you get to do it alongside incredible women that are doing the same exact thing, it really pushes you to the end."
And whether or not the Cowboys end their 29-year Super Bowl drought this season, the DCC has already reached new heights. Read on for all the secrets of how the squad stays in sync:
The Dallas Cowboys Cheerleaders' signature jump splits take their toll, according to alum Caroline Sundvold, who appeared in the first season of the Netflix docuseries American Sweethearts with her younger sister and DCC rookie Anna Kate Sundvold.
A doctor told Caroline she needed surgery following four seasons of jump-splitting her joints into a permanently injured state, as she shared on the show, "but a hip surgery like that is a good three to six months recovery. I was like, ‘I really want to do one more year of cheerleading.’ I just wanted to push through."
She finally had the operation after her fifth season, Caroline noting that the sacrifice was totally worth it. But the foot surgery she underwent next was surprisingly more traumatic.
"You would think hip surgery would be a little worse," Caroline said. "But the foot has so many nerves in it. So from the [end-of-season] banquet until now I’ve just been recovering a lot, which has been a bit of a wake-up call."
None of which deterred Anna, who after making the 2023 squad was back on the roster for 2024.
America's Sweetheart standout Madeline Salter, who was back cheering for the Cowboys' 2024 NFL season, has documented more treatment sessions on her Instagram than most, including visits to Kinetic Centre, a spine and sports rehab clinic, to vanquish tension headaches and get her feet taped.
Her chiropractic sports practitioner Dr. Kristina Myles noted in a post showing Salter getting worked on, "our focus is primarily correcting facial layers that can cause pain, stiffness, or loss of range of motion when injured or overworked."
The Dallas Cowboys Cheerleaders are always ready for some football, but the gig of a lifetime is also not the main event as far as income goes.
ESPN reported in 2017 that NFL team cheerleaders made roughly $75 to $150 per game, an eye-opening moment for fans who assumed those glamorous performers were making bank. Or at least a living wage.
As seen in the first season of America's Sweethearts, DCC alum Kelcey Wetterberg is a pediatric registered nurse, while then-newcomer Reece Allman (née Weaver), who returned for the 2024 season, worked at a Dallas florist to supplement her earnings from cheerleading.
According to the Dallas Morning News, cheerleader pay has since risen to closer to $400 per game, plus hourly wages for all the time spent preparing for games and making appearances.
Still, DCC alum Kat Puryear said on the Netflix show, "I would say I'm making, like, a substitute teacher [salary]...I would say I'm making, like, Chick-fil-A worker that works full-time" money.
Megan McElaney, also back for 2024, gave a video-montage glimpse of her typical day as "an NFL cheerleader with three jobs," starting with her 6:15 a.m. wakeup call.
In addition to her full-time job as a marketing/recruiting coordinator at Bluecrest Financial Alliances, per LinkedIn, she has added makeup artist for The Styling Stewardess to her resume—and when all that work is done, it's off to AT&T Stadium for evening practice, which ends at 11 p.m.
As Salter put it to E! News, "DCC has taught a lot of us about time management. We've got to make sure that we have time for not only our jobs and DCC, but also ourselves."
Maintaining peak fitness is part of the gig, but custom uniforms tailored for each cheerleader's shape have helped the organization move past a more body-image-obsessed era.
"Trying to make that uniform fit and and have the most beautiful lines, we don't talk about weight," DCC director since 1991 Kelli Finglass told E! News. "The girls are all very good with their own nutrition, their own personal workouts. We have a gym adjacent to our dance studio," plus nutritionists and mental health experts available for consultation.
The women are free to focus on their own personal regimens, "and we try to provide resources and educate them," Finglass said. "We leave it at that. And I think we're better for that."
The DCC audition FAQ section on their website advises, "You should look well-proportioned in dancewear. We DO NOT have specific height and weight requirements."
While the institution has certainly evolved over the years (the star-spangled uniforms didn't even make their debut until 1972), the DCC organization isn't all that different from when it began.
"I think everything around the cheerleaders has changed," Finglass told the New York Times. "And they’re adapting to many things like social media and visibility. But at the core, they are world-class dancers, and a big part of what they do requires a servant’s heart. That has been the case throughout our entire history."
Another resource at the ready: An etiquette coach.
"They go to dinners with high-ranking military officials," Finglass explained to the Times, "so they are put in situations that they may not have been exposed to yet as an 18- or 19-year-old from a small town."
And since people get so excited to see the DCC all around the world, she continued, "I love them learning all the different facets and being polished and poised and prepared. All I’m trying to do is give them every tool possible, so they can be confident."
While they're free to seek out assistance, and they have dedicated makeup artists for photo shoots, the ladies are responsible for doing their own hair and makeup before games. (Sophy Laufer, on the squad since 2022, has done a full tutorial on how she gets her glamorous game day glow on TikTok.)
Among the aesthetic rules: No red lips and no red nails. Plus, hair must always be worn down, and Dallas' Tangerine Salon has been keeping the ladies' locks bouncy for years.
You can have the most perfectly shaped, smoothest, most blemish-free legs of all time—they're still getting encased in nude hosiery if you're a DCC.
Also, if you have a tattoo, that's fine—but it has to be completely masked with makeup and bronzer for games.
Spray tans are grand, but, per the DCC site, they "should be warm without orange tones and with face and body color being similar. Facial features are 'lost' when a spray tan is too dark."
The DCC are also pillars of their community, which head choreographer Judy Trammell was happy to see reflected in America's Sweethearts.
She lamented that their longrunning CMT reality show Dallas Cowboys Cheerleaders: Making the Team, which ended in 2022 after 16 seasons, "didn’t show the things we do the rest of the year," Trammell told Entertainment Tonight. "The USO tours, the veterans hospital, the children’s hospital visits. We do so much more than has ever been seen."
There's actually a squad to join after you leave the team, Finglass told E! News, "a very active and engaging alumni association that's called The Spirit of DCC."
Because not all that unlike getting out of the military, when someone retires from cheerleading it's admittedly "a big lifestyle change to go from seeing your teammates every night at rehearsals to not," the DCC director explained. "That's why we try to supplement that immediately with alumni activities. Because it is sad for all of us."
Noting that the ladies go on to share major milestones—such as weddings, and then their kids' weddings—for years after their cheering days are done, Finglass added, "I feel like a school teacher, and when your students graduate, you're always excited for the new freshman class. But of course you have emotions, and you have relationships that you know are not going to be seen or felt on a daily basis."
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