New company: Eqolot Local wants to regionalize influencer marketing

Andreas Geyr manages the business of Eqolot Local

The Berlin-based agency Eqolot, which specializes in influencer marketing, is expanding its offerings. Effective immediately, it will also offer influencer marketing at the regional level to small and medium-sized businesses under the umbrella of its new subsidiary Eqolot Local. Until now, this communications discipline has primarily been used by large and nationally operating companies.

Accordingly, Eqolot's focus has so far been on national advertisers. Now, the company aims to reach additional customer target groups.