HORIZONT Congress: How the Retail Media Boom Can Continue
Ferrero manager Annette Calandrini
Retail media is growing steadily. But with its success, so too are the demands of advertisers. At the HORIZONT Congress, experts discussed the shortcomings and upcoming challenges of the advertising discipline.
In the currently strained advertising market, there are only a few channels that are still experiencing strong growth. Retail media is one of them. According to a forecast
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